Everything you need to know about our products, what they're for, and how to choose the right one for your pet. Got a question we haven't answered? Contact us— we're always happy to help.
General Questions
What does Paw-cipes offer? Our range covers everything from everyday meals to functional daily care: Paw-stix Vital functional treats, Paw-stix Premium sticks, Pawer Up canned meals, freeze-dried treats, Meal Boosters, P:Raw BARF freeze-dried meals, air-dried dog treats, value bundles, and feeding accessories.
Which product should I try first? If you're new to Paw-cipes, our Mix & Match options are the easiest place to start — they let your cat sample a few flavours so you can see what they love. If your cat is a fussy eater, reach for our stronger-aroma options first: Tuna, Salmon, Chicken Liver, Egg Yolk, the Protein Booster, or a Pawer Up canned meal.
Which products are complete meals, and which are treats? Complete meals: Pawer Up canned, Paw-stix Premium, and P:Raw BARF Pie. Treats and toppers: freeze-dried protein treats, Meal Boosters, Paw-stix Vital, and Air-Dried Dog Treats.
Are larger packs better value? Yes — our 125g, 375g, and 3-pack bundles offer better value and are ideal for regular feeders or multi-cat homes. We'd just suggest confirming your cat enjoys a flavour with a smaller pack first before sizing up.
Paw-stix Vital
What is Paw-stix Vital? Paw-stix Vital is our functional treat range — 12 sticks per pack, each formula designed to support a specific need like kidney, digestive, dental, or joint health.
Which Vital is for kidney support? Paw-stix Vital Phoslow Kidneycare is our kidney-friendly option, formulated to be low in phosphorus. It's a supportive treat, not a medicine — so if your cat has kidney disease or is on a renal prescription diet, please check with your vet first.
Which Vital is for digestion? Paw-stix Vital Fibrebiotics Gutcare supports healthy digestion and stool quality, with pumpkin, psyllium husk, and flaxseed.
Which Vital is for bad breath or dental care? Paw-stix Vital Enzymatic Breathcare is the one to reach for. It supports fresher breath and oral care, though it's a complement to — not a replacement for — brushing and regular vet dental checks.
Which Vital is for joints or senior cats? Paw-stix Vital Glucosamine Jointcare supports joints and mobility with glucosamine, chondroitin, and MSM. If your cat is showing signs of pain, limping, or arthritis, please check with your vet first.
Paw-stix
What is Paw-stix? Paw-stix is our premium stick range, available in Chicken, Salmon, Cod, Beef, Turkey Goat Milk, and Mix & Match.
Is Paw-stix just a treat? No — it's AAFCO compliant, which means it can be served as a complete meal, not only as a treat.
Which flavour is best for everyday feeding? Essential Chicken is the easiest daily choice for cats that do well with chicken.
Which flavour is best for skin and coat? Omega Fish, made with salmon and tuna, is our top pick for omega-rich skin and coat support.
Which flavour is best for chicken-sensitive cats? Hypoaller Cod is the better choice. If your cat has a confirmed allergy, do check the full ingredient list carefully before feeding.
Which flavour is good for digestive sensitivity? Turkey Goat Milk is a gentle, easy-to-digest option for cats with more sensitive tummies.
What is Mix & Match for? Mix & Match is perfect for fussy cats that get bored of one flavour, or for first-timers who aren't sure which flavour their cat will prefer.
Pawer Up
What is Pawer Up? Pawer Up is our 85g canned wet meal range, available in Smooth Chicken, Smooth Beef, and Smooth Duo Mix.
Is Pawer Up a complete meal? Yes — it's a complete wet food suitable as a daily meal.
Why choose wet food? Wet food has a high moisture content, which helps keep your cat hydrated. It's also great for cats that prefer a softer texture or a stronger aroma.
Which flavour should I choose? Smooth Chicken — a familiar, everyday favourite. Smooth Beef — a richer aroma and bolder taste. Smooth Duo Mix — the best of both, ideal for variety.
Is Pawer Up suitable for urinary issues? Wet food can help support hydration, but it isn't a urinary treatment or prescription diet. If your cat has a history of UTIs, crystals, blockages, or FLUTD, please check with your vet first.
Freeze-Dried Protein
What are freeze-dried protein? They're single-ingredient (or near-single-ingredient) protein treats and toppers, available in 32g, 125g, 375g, and bundle sizes.
Are they complete meals? No — freeze-dried protein treats are best enjoyed as treats, toppers, or a way to rotate proteins, rather than as a complete diet.
Which flavour is best for beginners? Chicken Cubes, Whole Chicken Breast, Salmon, Tuna, or Cod are reliable starters, depending on what your cat usually likes.
Which flavour is best for picky cats? Tuna, Salmon, Chicken Liver, Egg Yolk, and Beef tend to win fussy eaters over thanks to their stronger aroma and richer taste.
Which is best for chicken-sensitive cats? Cod, Duck, and Quail are good options to consider. As always, check the ingredient details and consult your vet if your cat has a confirmed allergy.
Which supports skin and coat? Salmon and Antarctic Krill are our most omega-rich choices.
Which supports digestion or hairballs? Chicken + Cat Grass is the best match for digestive and hairball support.
Which are the more premium or novel options? Quail, Capelin with Eggs, Antarctic Krill, and Cod are our more unique, premium picks.
Meal Toppers/Boosters
What are Meal Boosters? Meal Boosters are 125g toppers you sprinkle over food to boost taste, add variety, and support specific needs.
Are they complete meals? No — Meal Boosters are supplemental toppers, not stand-alone meals.
Which booster is best for picky eaters? The Protein Booster — a rich, savoury topper of chicken, egg yolk, chicken liver, and duck that makes mealtime far more tempting.
Which booster is best for digestion? The Fibre+ Booster, made with psyllium husk and barley grass, is our top choice for digestive and stool support.
Which booster is best for skin and coat? The Omega Booster, with salmon, tuna, krill, and cod, is the best match.
Which booster is best for kittens or growing cats? The Growth Booster — a richer formula with chicken, goat milk powder, egg yolk, and liver. If your kitten is underweight or unwell, please check with your vet first.
P:Raw
What is P:Raw? P:Raw is a freeze-dried, raw-inspired complete meal, available in Poultry and Fish recipes.
Is it a treat or a meal? It's a complete freeze-dried meal — not just a snack.
Is raw-style feeding right for every cat? Every cat is different, so raw-style feeding won't necessarily suit them all. Think of P:Raw as a convenient, raw-inspired complete meal — a clean, wholesome option worth trying.
Air-Dried Jerky Dog Treats
What are Air-Dried Jerky Dog Treats? They're 3mm thin-cut, gently dehydrated meat strips for dogs, available in Chicken and Duck.
Are they complete meals? No — they're reward and training treats, not complete meals.
Which flavour should I choose? Chicken is the safe everyday choice. Duck is great for dogs that need an alternative to chicken.
Find the Right Product for Your Pet
My cat is picky — what should I buy? Try stronger-aroma options like Tuna, Salmon, Chicken Liver, Egg Yolk, the Protein Booster, or a Pawer Up canned meal. A tester pack is a great low-commitment place to start.
My cat needs digestion support — what should I choose? Good options include Vital Fibrebiotics, the Fibre+ Booster, Chicken + Cat Grass freeze-dried treats, or Turkey Goat Milk Paw-stix Premium. If symptoms are ongoing, please check with your vet first.
My cat needs skin and coat support — what should I choose? The Omega Booster, Salmon, Antarctic Krill, and Paw-stix Premium Omega Fish are your best matches.
My cat is chicken-sensitive — what should I choose? Consider Cod, Duck, or Quail options. Please check the ingredient list carefully, as some formulas may still contain chicken-based ingredients.
My cat has kidney concerns — what's suitable? Paw-stix Vital Phoslow is our kidney-friendly support treat. Please check with your vet first, especially if your cat is on a renal prescription diet.
My cat has urinary concerns — what can I give? Wet meals like Pawer Up help support hydration, and Phoslow contains cranberry for added urinary wellness support. If your cat has a history of crystals, UTIs, or blockages, please check with your vet first.
My cat has bad breath — what should I choose? Vital Enzymatic Breathcare is the best match for fresher breath and dental maintenance. If you notice gum swelling, pain, or heavy tartar, please see your vet.
My senior cat needs joint support — what should I choose? Vital Glucosamine Jointcare is the ideal match for joint and mobility support. If your cat is in pain or limping, please check with your vet first.
Paw-cipes treats and supplements are designed to support your pet's wellbeing as part of a balanced diet. They are not a substitute for veterinary care. If your pet has a diagnosed condition or you have any health concerns, please consult your vet.